Tourism businesses we support

Tourism covers a wide range of models, but many of the pinch points are shared. We often advise:
● Landowners, developers and investors working on tourism sites and destinations
● Visitor attractions and experience providers
● Hotels, guesthouses and serviced accommodation operators
● Destination venues and event-led tourism operators
● Tour operators, activity providers and travel businesses
● Holiday parks, caravan and camping operators

Where a matter touches more than one specialism, we bring the right people together so your advice is joined-up, not fragmented. The businesses listed above are common examples, but our support is not limited to them. If you would like to sense-check an issue or plan your next move, get in touch and we will talk you through your options and the most practical next steps.

Our tourism legal services

The regulatory gap between how a tourism business operates and its legal documentation is closing. From the full rollout of digital border schemes to stricter pricing transparency mandates, ‘standard’ terms no longer offer sufficient protection. We ensure your legal framework is as dynamic as your operations, providing proportionate, stress-tested arrangements that allow you to scale and trade with absolute confidence.

Property, development and destination sites

Tourism businesses often live or die by the site. We advise on acquisitions and disposals, leases, development and expansion projects, refinancing, landlord and tenant issues, and property disputes. Where the project involves planning, licensing or local authority requirements, we coordinate the moving parts and keep the legal work anchored to your operational timeline.

Commercial contracts, booking terms and customer transparency

How you sell matters as much as what you sell. We help you put clear, workable contracts in place across your supply chain and sales channels, so responsibilities are clear and service standards are easier to enforce. This includes customer booking terms, supplier and contractor agreements, and arrangements with partners, agents and platforms.

We also help you reduce risk in the customer journey, from the way fees and add-ons are presented through to cancellations, complaints and review handling, so the experience is clear for customers and commercially sensible for you.

Employment and HR support for seasonal operations

Seasonal peaks, flexible staffing models, accommodation for staff, and tips and service charge arrangements all need careful handling. We advise on employment contracts, policies and handbooks, recruitment and onboarding processes, disciplinaries and grievances, redundancy and restructuring, and employment tribunal claims. Where you are balancing flexibility with compliance, we help you make changes in a way that is fair, well-documented and operationally realistic.

Data, digital tools and third-party suppliers

Tourism is data-heavy, and booking and marketing systems often involve several third-party providers. We advise on GDPR responsibilities and contract terms around booking engines, CRM tools, marketing platforms and personalisation, so it is clear who does what, what data is shared, and how decisions are made.

Where you use dynamic pricing algorithms or AI-driven booking bots, we can help you sense-check the legal and operational risks, including how pricing is presented to customers and how automated decisions are handled. That can include support around personalised pricing, automated cancellations, and the controls and customer communications you need so your processes stay consistent with your privacy position and your booking terms.

Sustainability and green claims governance

In 2026, sustainability is more than a marketing message. Tourism businesses face increasing scrutiny under the CMA’s Green Claims Code, and where you market to EU consumers you may also need to consider the Empowering Consumers rules on how environmental claims are presented.

We help you review and substantiate environmental claims, build clear evidence files, and align supplier terms and reporting processes with what you can confidently say and prove. Where sustainability statements appear in regulated or investor-facing communications, we can also help you sense-check them against Sustainability Disclosure Requirements (SDR) where applicable.

Corporate work, investment, restructuring and exit

Whether you are diversifying accommodation, developing a new attraction, refinancing, restructuring, bringing in investment, or preparing for a sale, early legal input can reduce delays and protect value. We advise on business structures, shareholder arrangements, joint ventures, mergers and acquisitions, reorganisations, and business sales, and we bring property and key trading contracts into the same joined-up process so nothing is missed.

Regulation, incident readiness and disputes

Issues can escalate quickly in the tourism sector, particularly when they are public-facing and time-sensitive. We help you stay on the front foot with practical compliance support, and we step in quickly when something has gone wrong, whether that is a customer complaint, a supplier failure or an on-site incident. If a dispute develops, we focus on resolving it efficiently and protecting day-to-day operations, with clear advice on next steps and the evidence you may need.

The team are also proud members of the below associations.

Why choose Harrison Drury

A steady partner who understands how tourism works

Tourism businesses run on reputation, timing and guest experience. We take time to understand how your operation works, not just what the paperwork says, so the advice is realistic, commercial and easy to apply.

Joined-up support across the firm

Tourism issues rarely sit neatly in one box. A single project can involve property, contracts, employment and regulatory risk at the same time. Where a matter touches more than one specialism, we bring the right people together so your advice is joined-up, not fragmented.

Clear ownership and responsive communication

You will know who is leading your matter and what happens next. We keep you updated and focus on helping you make decisions with confidence, particularly when timings are tight or an issue needs quick action.

Practical risk management without slowing you down

We help you manage risk in a way that is proportionate and workable, so you can stay compliant while keeping the visitor experience positive.

Relationships at the heart

We are a people business with relationships at its heart. Many clients see us as an extension of their team, supporting both day-to-day decisions and long-term plans as the business grows.

Transparent pricing

Businesses often have to make decisions quickly, sometimes against a fixed opening date or a narrow window to act. Legal spend is easier to manage when the scope is clear and you can see what needs doing now, what can wait, and what the next steps are likely to be.

At the outset, we will talk through the scope and agree what “good” looks like for you. We will set out the likely steps clearly, so you can plan with confidence around your operational timetable.

Where the work is clearly defined, we can offer fixed fees for specific documents or discrete stages, such as putting booking terms in place or negotiating a key agreement. If a matter is more open-ended, we will explain how charges are calculated, keep you updated as it develops, and flag early if the scope changes.

If third party costs arise, we will highlight them early and explain what is required and what is optional, so you can weigh cost against commercial benefit.

If you have multiple sites or recurring work, we can also discuss a pricing approach that supports continuity and reduces friction. The aim is to give you choice, flexibility, control and transparency as your business evolves.